Describe the looks created for this shoot. What was the aim?
This campaign showcases a variety of lash and brow looks that can be created using the RefectoCil Dual Purpose Lash Lift and Brow Lamination Kit. We love the range of brow looks featured on the models; from a full, feathery boy brow to a softer more natural brow. Our aim is to encourage artists to consider that when it comes to brows, there’s no ‘one style fits all’. The beauty of this treatment is that the therapist can design and create an individual look for each customer.
What are some of the key features and benefits of RefectoCil’s product line up?
We describe the RefectoCil product range as prestigious, unique and cohesive. In response to market demand, the range is also cruelty free.
The RefectoCil Natural Brown No. 3 stands out as the world’s number one bestselling tint. Brow artists can offer salon styled brows using RefectoCil Natural Brown Tint and the RefectoCil Dual Purpose Lash Lift & Brow Lamination kit. Ingredients such as Keratin and Cysteine provide a nourishing Lash Lift and Brow Lamination treatment.
Premium quality tools are essential for artists to perfect the look. The Browista Toolkit has unique angled bristles enabling precise application of tints and is a great option for salons conscious of becoming more sustainable. Our amazing new Full Brow Liners containing luxurious Silk Powder and super fine tip allow for smooth, precise application and long lasting wear!
How important is education and training for the brand?
Education and Training is a critical element for the RefectoCil brand. We love reaching out to therapists and to help build confidence and skills. We enjoy sharing their excitement in offering new services. The beauty industry is constantly evolving and it’s imperative to keep up to date with new trends and services as well as refining and adapting treatments that have stood the test of time.
What is the most popular product in the RefectoCil range?
The best selling RefectoCil Natural Brown No. 3 is definitely the hero product in the RefectoCil range. We have also experienced a massive increase in demand for full Brow and Lash services. Salons are incorporating Brow Lamination, making the RefectoCil Dual Purpose Lash Lift and Brow Lamination Kit an extremely exciting and versatile product.
What do you love most about working in the brows and lashes industry?
I feel incredibly fortunate to be part of the RefectoCil journey – the company
is so passionate about its brow and lash products and is constantly evolving and undertaking research to further enhance and expand the range. The RefectoCil Australia team is an acknowledged market leader and together we bring an extensive amount of expertise and knowledge to the local market. During my 17 year career, I have really loved sharing my knowledge – equally I personally have benefitted from the stories and experiences of our customers.
What are some of the key focuses for the brand in 2021?
After the huge success we had with our online Colour Blending and Creative Mixing Master Class, RefectoCil Australia will be offering some insightful Look and Learn online classes for both Brow Lamination and Lash Lift treatments in 2021. Face to Face classes will be rolled out once again and innovative new products will be launched.
This article appears in the current issue of Professional Beauty.
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