Working as a make-up artist has allowed Erin Voyer to pass her knowledge on to students to help them progress their skills.
What does it mean to be an educator?
Anyone can pass on information but to have the skills to be able to encourage students to develop their confidence and build their knowledge up enough to pass it on to their own clients is a skill that for me, has developed over time. I really love that my many years’ experience as a makeup artist is being passed on to those within the industry to help them progress their own skill sets.
Being approachable, relatable and accessible are extremely important attributes of an educator and I am constantly aware of this, implementing it into all the avenues of education that I deliver.
As an educator it is important to be flexible in the delivery so the needs of the group can be pinpointed, making sure they are getting the most out of all classes. This sometimes requires thinking on your feet and making quick changes but is often easily done and will always provide the most benefits.
As an educator it is also important to keep in touch with a constantly changing world and always have the attitude of making progress with our own continual improvement.
Finally, believing in what you are delivering is so important as it will always shine through if you love what you do, believe in what you are saying and deliver that to the best of your ability. I feel very lucky to have found an amazing makeup brand that I get to work with every day, I am very passionate about jane iredale.
Outline the highlights of your education program for the year 2020
As a company with a long-standing history in Australia, a great deal of our therapists have already attended some form of jane iredale training so our focus is to help inspire those therapists to keep their product knowledge up-to-date, as well as build on new and innovative application techniques and providing constant education with new products that jane iredale releases.
We have recently revitalised all our core education classes to ensure our therapists gain a solid understanding of our full mineral makeup range and leave with the confidence to refer and recommend to their clients. Our makeup education classes allow our therapists to be a part of engaging demonstrations, one-on- one customised coaching and feedback throughout the day.
We find this approach revitalises long-term stockists who already are familiar with the full range and gives those who are new to the jane iredale brand the tools to be able to confidently give their clients the full jane iredale experience and service as intended. Our other main highlight and focus of our education program for 2020 is to build on our specialised classes where we will be running fun, informative and interactive makeup workshops. As example, our Festival of Makeup workshops will feature demonstrations of various makeup looks from day to evening, identifying eye and face shapes with corrective techniques for both, as well as recommending eye shadow shades to enhance different eye colours.
We are also pleased to be launching an e-learning platform in 2020, to complement our formal education classes, and focus on more online webinar style learnings too.”
How important is it for members of the beauty industry to stay updated and further their education?
As the old saying goes, “Knowledge is power!” The beauty industry has changed dramatically over the past 20 years and with the introduction of social media and influx of influencers it has made it even more important to stay updated and continually furthering our own education. Whether this be through attending regular industry workshops and seminars, watching online webinars and YouTube clips or simply following makeup accounts on social media platforms, all of these avenues will help to continually build skills and industry knowledge.
Those who have been in the industry for a significant period of time do need to embrace the new technologies, understand them and know that gaining knowledge is right at your fingertips – once upon a time books were the best way to gain knowledge but we are now able to give our clients information instantly and conveniently.
How do you “train the trainers” and ensure they are up to date with the latest global advances and findings?
Research, research, research! My experience when it comes to “training the trainers” is that emphasis must always be put on to ensuring they will learn something new that they can take away with them. As the trainer guiding the session it is of the utmost importance to ensure that the training being presented is always up to date. I regularly source educational information from all over the world, often from areas that the trainers aren’t yet aware of and help them to understand how they can use this to benefit their own students and clients. Research must be done on a regular basis to ensure that any information being passed onto others who are already experienced in teaching is the most current and relevant.
Years in the industry
I have been in the beauty industry for almost thirty years. I spent most of my career as a Channel 7 makeup artist, as well as freelancing for television and film working on productions such as The Block, Project Runway, Dancing with the Stars and The Project. I also enjoyed a long career as hairdresser and makeup artist in the bridal industry as well as teaching at TAFE and I am now loving that I can share my passion of jane iredale mineral makeup with others!
Areas of specialty
My area of speciality would definitely be makeup application and product knowledge. A company like jane iredale requires me to be always up to date with the latest products and the wonderful, clean ingredients that are so beneficial for every person that wears them. I really enjoy sharing makeup application tips and tricks that I have learnt over the years with all the attendees and showing them how to approach makeup from a different angle to get the result they want.
What I love most about my job
I have always been fascinated by makeup
and have been so fortunate to be able to turn this longstanding passion into a career with
jane iredale. I love the fact that I am respected for my experience and each day I get to combine my two loves – makeup and education.
Erin Voyer is the National Educator at jane iredale. Visit www.margifox.com.au
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