Throughout 2020, many salons turned to SMS to keep their clients updated on lockdowns, re-openings and everything in between. It was inexpensive and it was…
Popular Australian online cosmeceutical skincare brand, Evidence Skincare (ESK), has shared the method behind their successful customer retention strategy, crediting their innovative formulas and unique 12-day…
Sure, you might offer the best leg wax in town, but what really keeps people wanting to spend their money at your salon has more to do with who they’re giving it to.
The humble email newsletter is a powerful engagement tool.
After a tough year for the industry, Melbourne-based firm Good Talent Media, is offering their services to a beauty business, free of charge.