Do you use salon before-and-after photos of your clients on your social media feeds or in marketing materials? They might not be the prettiest images,…
Public relations is huge in the beauty industry. It’s one of the most efficient ways for brands and beauty businesses to get across the desks…
It seems like a no-brainer to hold an End Of Financial Year (EOFY) sale. Everyone is doing it and you want to increase sales and…
Gen Z – that bright and savvy group of people aged from 6 to 24 – is rapidly becoming Australia’s next purchasing superpower, representing 20…
Christmas and Mother’s Day are two of the biggest revenue-earning opportunities of the year for salons and spas. While spending for those holidays in 2020…