Women ditch complicated skincare

In a worrying sign for skincare companies, it seems Marie Kondo’s decluttering manifesto is changing women’s beauty routines. According to new research by Mintel, the days of bathroom cabinets packed with 5-step, 7-step or even 10 step-skincare routines could be over as many women are “tired of complicated facial skincare routines”. The market research consultancy’s […]


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