Choose an effective influencer

When footy WAG and radio personality Bec Judd talks, people tend to listen. Nearly 900,000 people, to be precise. So when she takes to her Instagram page to rave about a salon and its treatments, it’s PR gold. Just ask the owners of Flawless Rejuvenation clinic in Melbourne, where Bec splashed out for the Diamond […]

Kim Kardashian West sues cosmetic surgeon

When a celebrity or influencer undergoes a cosmetic procedure, it can be tempting for a salon offering the same treatment to utilise the handy publicity. When that celebrity is Kim Kardashian West, and she has 156 million Instagram followers, it seems like a no-brainer to use that publicity to your advantage, right? Think again. The […]

Genuine friends more powerful than social influencers

Choosing a salon or clinic is a highly personal decision. It’s a commitment to be vulnerable and to invest heavily in the services of the technicians employed there. And once a consumer makes that decision, it is usually enduring. A recent UK survey revealed that over half of the individuals taking part (53%) were anxious […]

MyBeautyBrand set to disrupt the industry

The age of the influencer is over. At least, that’s what Robin Derrick, creator and founder of MyBeautyBrand says. “The world dearly loves a cage and being told what to do,” he explains. “Self-expression and freedom through communication and social media has quickly become top-down, whether that’s brands or influencers paid by brands. It’s lost […]

Chloe Morello attacks fake beauty influencers

Australia’s most popular beauty influencer, Chloe Morello, has attacked beauty influencers who are “committing fraud” by buying fake followers and garnering false ‘likes’ and ‘comments’ on Instagram.


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