Key retail considerations

QUESTION: What are the key considerations when choosing a retail range for a salon, clinic or spa, and a supplier partner for the experience? LEARNING: It’s crucial the supplier and the salon have similar values and share the same philosophy when it comes to skincare. Tanya said when choosing a skincare range or a retail range, […]

Industry Roundtable #3: Retail Sales

Retail sales was the focus of the third Professional Beauty Industry Roundtable. Nine thought leaders tackled six questions that covered how to best choose the right retail range, how to increase purchases, optimising retail presentation, motivating team members to sell,  methods to encourage clients to buy, the impact of personalisation and customisation and  how to […]

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