Cosmoprof – looking into the future

The travel through time of Cosmoprof Worldwide Bologna continues.

The 2020 edition of the leading B2B exhibition dedicated to the beauty industry marks an important milestone: a decade full of social, economic and geographical transformations ends, and a new era steps in.

What about the world in 2030? What will the future look like? What are the challenges and changes we will be called to face?

These questions are impacting on the evolution of the cosmetic industry, which inevitably reflects the global social and economic scenario.

Cosmoprof Worldwide Bologna 2020, for 53 years the privileged observatory of ‘megatrends’ in the world of beauty and personal care, will offer an exclusive preview of the technologies and treatments in vogue in the next 10 years.

An itinerary involving all sectors, and providing international operators and companies with suggestions and contents to better face the challenges of the future.

Cosmoprof once again confirms itself as the ideal partner to tackle new projects in strategic markets and to present new products and innovative solutions to industry key players.

Cosmoprof 2020 confirms a strategic schedule of the opening dates according to each target of attendees, as already done during the last editions, facilitating the visit of international operators.

From Thursday 12 to Sunday 15 March 2020, Cosmopack and Cosmo | Perfumery & Cosmetics will open, to encourage meetings between producers and supply chain specialists, finished product companies, buyers and retailers for Perfumery and Cosmetics, Green & Organic and Cosmoprime, the area dedicated to high-end perfumery.

From Friday 13 to Monday 16 March, spotlights on professional beauty, with Cosmo | Hair & Nail & Beauty Salon, with the presence of salon owners and beauticians, hairstylists, hairdressers, nail technicians and distributors specialised in these segments.

The Country Pavilions will bring beauty companies from all over the world to Bologna.

BolognaFiere president Gianpiero Calzolari says “Cosmoprof Worldwide Bologna is the most important annual event for the entire cosmetics industry”.

“The record results of last year, with 3033 exhibiting companies and over 265,000 visitors from all over the world, well represent the importance of the stage of Bologna as a place of updating and business for the sector,” he says.

“Cosmoprof Worldwide Bologna is an opportunity to discover the latest products, news and trends that most influence the market, in a continuous comparison among the main players in the sector, coming from over 150 countries.”

BolognaFiere Cosmoprof, company of BolognaFiere group, has brought the Cosmoprof format to the whole world.

In addition to the Cosmoprof brand events in Bologna, Las Vegas, Mumbai, and Hong Kong (with Cosmoprof Worldwide Bologna, Cosmoprof North America, Cosmoprof India, and Cosmoprof Asia), the group has recently announced the first edition of Cosmoprof CBE ASEAN, to debut in 2020 in Bangkok, Thailand, with a focus on the cosmetic industry of South-East Asia.

In 2020, South China Beauty Expo will also debut, focusing on the professional sector in China.

BolognaFiere Cosmoprof participates as an international sales agent in the organisation of events dedicated to the beauty world in strategic markets for the growth of the sector, with a specific focus in South America and Asia.

Cosmoprof also collaborates with Beauty Fair – Feira International de Beleza Profissional in Sao Paulo, Brazil, dedicated to professional operators and local distributors in the hair sector.

New projects are being scheduled for the upcoming months with particular attention to emerging markets.

For more information, visit www.cosmoprof.com

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