Waterlily has launched a campaign of limited edition spa treatments which will be available seasonally each year.
Launching with the Moroccan Melt Sugar Smoother body ritual for Autumn-Winter 2010, the ongoing campaign offers clients an exclusively professional 40-minute express body treatment which can be incorporated into a spa ritual.
Managing Director, Michelle Reeve said:
“Our spa partners are excited at the opportunity to energise their treatment menus seasonally with an exotic new ritual without having to refresh existing menus or invest in large amounts of professional product. An indulgent yet cost effective treatment provides a promotion opportunity to stay in touch with clients throughout the year.”
Reeve added that free e-marketing and collateral is also available, which can be sent directly to the spa’s clients, providing an easy, inexpensive and effective advertising tool in conjunction with spa newsletters.
“The limited nature of the treatments is a strong call to action for the spas clients and many spas are incorporating the Petit Seasonal Ritual into larger packages. We are already receiving interest from our spa partners anticipating our release for Spring-Summer,” she said.