VIP Beauty

The Beauty Room Cosmetic Clinic owner Meredith Langley

Elegant. Opulent. Luxurious.

These are three words that immediately spring to mind when entering The Beauty Room Cosmetic Clinic (TBRCC).

Every last detail has been considered ranging from the ornate mirrors, to the classic chandeliers, plush velvet armchairs and lounges to the abundance of fresh, fragrant flowers.

Owner and founder Meredith Langley said when she opened the salon 17 years ago, with one treatment and one staff member – herself – she never dreamed it would blossom into the business she has today.

“I originally wanted to offer beautiful treatments and services at our clinic that at the time weren’t being offered at traditional beauty salons,” she said.

“You either had the choice to go to a spa or a dermatologist. There was nothing in between, so TBRCC began.”

The business now boasts a team of 13 staff including spa assistants, senior beauty therapists, nurses, doctors, laser specialists and cosmetic tattoo specialists who operate across seven treatment rooms, a pedi lounge, an Omnilux lounge, a tanning room and a VIP lounge.

The mother-of-three said regularly updating the salon’s décor and offerings kept customers coming back.

“Change is very important if you want to keep your clients interested and coming back regularly,” she said.

“I love it when people walk through the doors and ask if we are a new salon, it means we are doing something right and keeping our clinic fresh and not left behind.”

One treatment her clients keep returning for is Omnilux.

“One special feature of our clinic is our Omnilux lounge and Omnilux club,” she said.

“Our clients can receive unlimited Omnilux treatments for a weekly fee, no appointment required, they just pop in whenever they have 30 minutes to spare in their busy day and leave glowing and relaxed.”

“It’s just like a gym membership for their skin.”

In addition to the Omnilux club, clients also have the opportunity to join the VIP lounge.

“Our gorgeous VIP lounge is where our clients can relax and enjoy some time before or after their treatment,” Meredith explained.

“They can also book it out for special occasions such as birthdays, bridal showers or hen’s parties, where we can serve champagne and cheese platters.

“We really like spoiling our clients.”

This personal service that Meredith and her team prides herself on is one reason why she chose to partner with True Solutions as a supplier, who she said were “wonderful”.

“I heard about an amazing new range of cosmeceutical products called Elizabeth Arden Pro and I wanted it for my clinic, so I contacted True Solutions,” she said.

“I now also stock their beautiful Hydropeptide range, Glo Minerals and I purchased my Omnilux machines from them too.”

Meredith said True Solutions shared similar values and ethics when it comes to service.

She said one of the best things about partnering with True Solutions was the ability to “pick up the phone and speak to helpful people and get the answers I need”.

“I like to think of True Solutions as giving old-school service, a bit like me and how I run my business,” Meredith said.

Team culture and staff wellbeing is extremely important to Meredith, who said “you need to recognise and reward achievements individually and try not to point the finger in order to build a strong team”.

“It’s very important to understand what motivates different staff and remember that employees are all individuals,” she said.

“At TBRCC we always celebrate our company’s achievements and try to foster an environment of professionalism and fun within our team and clinic.”

What keeps Meredith motivated after 33 years in the beauty industry is helping people look their best and feel great about themselves.

“Women are amazing and we go through so much in our lives and if I can help them feel just as amazing and beautiful then I’m happy,” she said.

Retail is a focus for the salon which stocks Elixabeth Arden Pro, Hydropeptide, Tuscan Tan, EyEnvy, The Beauty Chef, Emani and Glo Mineral Makeup, but Meredith said she liked to train her team to think they were not “selling”, but recommending.

“If you’re passionate about your products and know that they work, retailing or recommending should come very naturally and be evident,” Meredith said.

“Clients are far more likely to purchase a product if recommending authentically and client retention goes up 30 percent if they purchase a product.

“We also like to keep our window displays always looking great and fresh, this helps walk-ins and drive by traffic be drawn in by new, interesting displays. “

Many would argue Meredith had already reached the peak of her career and her salon couldn’t get much better, but for now, she’s busy with some “top secret” plans.

“I am always thinking of new and exciting ways to improve my business, it’s what drives me each day,” she said.

“I’d like to think that the best days of my business haven’t happened yet so that keeps me going to strive for excellence.”

We have no doubt she’ll go above and beyond our expectations.

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