Tell us how you are coping in this changing environment?
In a time of crisis, one is never sure how they will respond and as leaders Mario and I have been open and honest with our INSKIN team and partners. Standing down 80% of our team was our darkest day, tears were shed, uncertainties shared, and heartache felt. I founded INSKIN 12 years ago with a motto, “There is no room for failure” and this is the exact philosophy we will continue to adopt today. We take strength in the fact that these are temporary measures and when this is over, we will come back stronger. Our tribe, our team and partners are united and together we will rebuild when the time comes.
What strategies have you put in place to cope with the changing beauty industry?
INSKIN COSMEDICS revenue is dependent on clinics and with the lock down of clinics like them our business pretty much came to a grinding halt.
The first days we considered measures that in fairness did not align with what we stand for; they would have been more reactive than considerate decisions. I am a big believer of “the decisions you take today are the consequences you will need to live with tomorrow”. This too will pass, and we need to ensure we have looked after our number one distribution channel. At the same time, our partners understand we need to save our brands too.
Given we have a strong online presence but do not promote online sales, (we have always left this to the clinics), we have presented a number of options to our partners that will help them sell online without compromising our salon only philosophy. Over and above INSKIN is going to step up our online offer and presence to recruit new customers to the brand.
From a trade perspective we are committed to an extensive education “PAUSE PROGRAM” which will support our partners learning, confidence and development. In the next days (over and above), we will be launching a collaborative industry event that will guide business owners formally and strategically allowing them to plan their relaunch for when this is over.
Visit the #BEAUTYSTRONG hub at https://www.professionalbeauty.com.au/beautystrong/
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