Tell us how you are coping in this changing environment? 
We are all working remotely and we are thankful for technology and the internet! We had our “Switch It On” seminar in Melbourne scheduled for this September, however, we’ve had
to postpone it till 2021. In light of this, we are preparing to have online virtual mini seminars and demonstrations focusing more on product and brand development. This will allow us to continue to engage with our audience until we can get back to doing our “real life” work.

What strategies have you put in place to cope with the changing industry?
In our business, we assist startups who are wanting to create their own personal care range or are looking to grow their range and market. This is actually a wonderful time to put plans into action! All these aspects of product and brand development take time, so now is the time to: – 

  • Research for your business (target market, costs etc)
  • Start product development
  • Source raw materials and packaging
  • Conduct product trials (clinical trials are unavailable at this
    time due to one on one contact)
  • Work out your marketing, labels and design and website
  • Production upscale and regulatory requirements
  • Understanding other aspects of business such as trademarking
    and insurance
  • Product distribution
    So if you wanted to start your own line or you have a product you want to create, it will take a while to have everything in order ready for your launch – do your homework now and you can be ready to go by 2021.

Marguerite has used lockdown for reflection, preparation and training.

Any advice to other businesses out there during this challenging time?
We are in a situation which affects every single one of us, we are all in the same boat. I think to keep engagement with your clientele is paramount – this can be through self-help videos, tutorials or even some light hearted fun facts. Work on your business, your model, now is the time to change, add or subtract from it. Do the things you have put off or avoided due to lack of time.  When this is all over, you’d want your customers to come back to you, remind them you are still here.  Most importantly, keep your chin up and be kind to yourself and your staff… we’ve been forced to slow down, use this time to your advantage and find the silver lining in the cloud.  I read a wonderful quote by Dave Hollis: “In the rush to return to normal, use this time to consider which parts of normal are worth rushing back to.”

Visit the #BEAUTYSTRONG hub at https://www.professionalbeauty.com.au/beautystrong/

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