Tell us how you are coping in this changing environment? 
We are open and all working, some from home. With Beauty Melbourne being postponed, we have decided to offer our specials to the industry to help keep salons and wholesalers well stocked. 

What strategies have you put in place to cope with the changing beauty industry?
It is very difficult to put a strategy in place when things are drastically changing day by day. At LYCON we are lucky enough to be in position to continue manufacturing and working as normal. We are taking steps to ensure that we are here on the other side of this pandemic so we can continue to provide to and support our industry.

Lydia Jordane says that while the future is uncertain, it’s a good time to up-skill.

Any advice to other businesses out there during this challenging time?
It is still too early for us to know how this crisis will affect the industry. This is a great opportunity for professionals in the industry to focus on up-skilling and refining their skills. Many training organisations offer online training courses in sales and business management, this could help a salon regain momentum once salons are allowed to reopen. Even re-reading your old beauty school textbooks to refresh and update knowledge to ensure that when we come out the other side of this pandemic the industry is stronger and more well informed than ever before. Selling retail products has always been a great way to boost salon profits, now that therapists can no longer offer services in the salon it is more important than ever for our clients to have a good home care regime.

Visit the #BEAUTYSTRONG hub at https://www.professionalbeauty.com.au/beautystrong/

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