Germaine de Capuccini has unveiled its new brand identity, including a new logo, product packaging, containers, applications and formats. The company said the new visual identity brings a common look and feel to all Germaine de Capuccini product lines and continuity to the Germaine de Capuccini brand.

Part of the new international branding campaign includes the release of spa line ‘Sperience’, fronted by international model, Irina Sheik, well known for gracing magazine covers for Guess and Victoria’s Secret.

‘Sperience’ is the product of Germaine de Capuccini’s 46-year history, integrating the wisdom and philosophy of the spa market itself, encompassing a sum of values that has given it its own personality and introduces a new, consolidated spa concept to the professional spa and skincare sector.

Germaine de Capuccini Australia is excited to launch the new branding here. Tess Walls, Director, Germaine de Capuccini Australia, said:

“The new branding, exquisite product range and unique spa menu options will enable spas to provide their clients with treatments matched by no other skincare company and position their spa above all others. We are looking forward to unveiling the new brand and treatments that come with the guarantee and experience of a product that is used in over 10,000 spas and beauty centre’s worldwide. It is an incredibly exciting time for us.”