Training and profits

 

Advancing Education – Question 3: Share a first-hand insight of how a dedication toward ongoing industry education and training, has transformed the profits of the salon, clinic, or spa known to you.

Learning: The most successful businesses are the ones who significantly invest resources in institutes, in academies and in international trainers in the long term.

Kylie Scarf from Vamp Cosmetic Clinic said although there were other picosecond lasers in the area, they believe they’re the best at using it because they have invested the time in training.

Pene Timberlake from Syneron Candela said they looked for people who were really interested in ongoing education and who wanted to get the most out of their devices and that having an open mindset, an educational mindset, and a curious mindset was really what they were after when partnering with clinics.

Otto Mitter from Ex-Import Niche Products said moving into the education world could increase profits for a salon/

Emma Hobson from Dermalogica said there was a direct correlation of those that invested in staff for training, and that they were some of the top earning and top performing customers.

Kylie Scarf from Vamp Cosmetic Clinic said she spent a lot on education and you had to attend courses and stay motivated.

Anh Hoang from Le Beauty said education sold better than a hard sell.

Watch the video at the top of the page for the full discussion.