Question: Attracting new clients was identified as the number one challenge for salon owners in the 2016 Professional Beauty industry survey. Outline any recommendations by suppliers that have proven successful in winning new business for salons.
LEARNING – MORE CUSTOMERS DOES NOT EQUAL MORE BUSINESS
Here our thought leaders discuss what measures they have taken that have helped them attract new clients. Our participants discussed referral programs, joint venture with local business, special promotions and local advertising.
Daniel said it was important to work with the clients you already had, while Gry said it was important to find your niche.
Rebecca stressed the importance of gaining customer loyalty, while Matt said knowing your numbers was essential.
Anna said she was always on the hunt for new clients while Robyn said communication was vital.
Reika said keeping up with the digital age was a challenge that needed to be tackled head on, while Suzette stressed the importance of credibility via word-of-mouth.
Watch the video for more.
FULL ROUNDTABLE VIDEO LIST: