QUESTION: In response to consumers becoming more aware of what they were putting on their bodies global brands are looking at how they incorporate more natural and sustainable ingredients to their ranges, as well as how their choice of packaging impacts our environment. What impact is the green beauty trend having on the skin care market?
LEARNING: There has been a shift in corporate responsibility towards being green, driven largely by consumers. But there are challenges with changing rules.
Olivier said sustainability and the green trend was here to stay and it was important for a brand to “believe in something and be proud of it and have a voice that really resonates”.
Robyn said corporate responsibility was a very big, consumer trend-driven change in the beauty industry and she’d like to see big companies doing more on their own accord because “it’s not just about what’s going on our skin, it’s about what’s being washed down the plug hole”.
Simone said dermaviduals always worked around their formulations to ensure they were clean and biodegradable and would leave a positive ecological footprint for the next generation.
Michelle said Alpha-H sourced their ingredients from like-minded businesses and were always in line with those best practices.
Eddie said all brands that were across global markets had to take into account the various standards across the beauty and wellness industry.
Watch the video at the top of the page for the full discussion.