QUESTION – What strategies can be actioned to boost a salon’s level of retail sales? For example, seasonal promotions, first time deals, complimentary sample size products, and how can collaboration with a supplier best optimise these opportunities?
LEARNING – Targeted sampling or value adding are the best ways to encourage a client to invest in retail products.
Clare said clients looked forward to variation in the marketing calendar while Jay, Karen and Pauline spruiked the benefits of targeted sampling with a follow-up.
James encouraged his staff to use the products and to wear the products while Sarah said clients loved a little gift with purchase.
Watch the video at the top of the page for more successful strategies discussed.
FULL ROUNDTABLE #3 VIDEO LIST: