Industry Roundtable #3: Retail Sales

 

Retail sales was the focus of the third Professional Beauty Industry Roundtable.

Nine thought leaders tackled six questions that covered how to best choose the right retail range, how to increase purchases, optimising retail presentation, motivating team members to sell,  methods to encourage clients to buy, the impact of personalisation and customisation and  how to keep pace in a changing retail landscape.

Our participants identified opportunities for salons to increase their retail sales and profits, taking into account the increasing competition faced by salons, especially by online sellers.

Our  guests dined in the remarkable Theatre Royal, inside two hat French restaurant Hubert, located underground in the heart of Sydney, where they feasted on some fantastic French food including  roasted snails with XO sauce,  prime beef tartar, a selection of cured meats, duck parfait liver mousse, steak frites and seared tuna while sipping the finest French plonk.

Participants included:

Karen Wilkin-Donachie – Ultraceuticals CEO

Clare Lamberth – Beauty On Latrobe owner

Sue Dann – OmniDerm skincare expert

Tanya Ahmed – ‎Sharkra Medi Spa and Sharkra Academy of Aesthetics director and CEO

Jay Chapman – Zing Business Coaching senior coach

Pauline Valle – Ultraderm director

Kellie Cohen – Focus On Skin owner

James Carroll – International Beauty Supplies general manager

Sarah Austin – Skinsational owner

For more:

See what our thought leaders had to say by watching our series of videos, captured by our dedicated video team Big Review TV, otherwise look out for our full editorial wrap-up in the Jan/Feb edition of Professional Beauty.

FULL ROUNDTABLE #3 VIDEO LIST:

Key retail considerations

Optimising retail presentation within a salon

Choosing the right retail products for your staff

Strategies to boost retail sales

Dealing with consumer demand for personalisation

Navigating a changing retail landscape

Meet our Industry Roundtable #3 suppliers

Meet our Industry Roundtable #3 salon owners