How important is a marketing plan?

 

Question: How important is it for a salon to design and implement a marketing plan? Which marketing elements are absolutely crucial for inclusion?

LEARNING – A MARKETING PLAN IS ESSENTIAL

Our participants discusses the importance of social media, website optimisation, email marketing, in-salon promotions and much more.

The votes were unanimous, that yes, EVERYONE needs a marketing plan.

Matt said it was important to be willing to adapt to change, while Robyn said it was crucial to measure your marketing.

Anna said marketing was vital and must be planned, while Gry said her marketing involved getting her salon’s message out on social media.

Suzette stressed the importance of mobile marketing, while Daniel said it was essential to be flexible.

Reika said to always plan in advance to avoid being overwhelmed while Rebecca always tests and measures.

Watch the video for the full responses from our thought-leaders.

FULL ROUNDTABLE VIDEO LIST:

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How important is a marketing plan?

How to drive retail sales

Why education is crucial 

Should suppliers offer financial support to salon owners?

How is technology beneficial?

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