Question: Is it characteristic of the Australian market, both at the supplier and salon level, to service a more diverse set of dermatological needs and skin tones?
LEARNING: In Australia, we’re well placed to be able to provide the treatments, products and services that can cater for our diversity. It’s vital we stay in tune with changing technologies and education to further benefit clients in the years to come.
Elysha Young said it’s going to be increasingly important for salons and brands to provide products that align broadly with customers’ beliefs.
“33 percent of Australian consumers aged between 18 and 20 say that they look for beauty brands that share their moral values, and I think that’s only growing.”
Rosemary Hunt said it’s never been more imperative for clinics and spas to understand their clients and absolutely embrace diversity.
“From the Kitomba Salon and Spa perspective, we have developed digital forms and customisable client attributes so that at any time a therapist can be up-to-date with everything about the client and understanding their needs.”
Emma Hobson said any smart product range [formulated for an international brand] is going to make sure that it is created for global skins, not just point-specific countries.
“You also need to own your brand story; what you put out is what you get back.”
Paulina Saliba said with products, they’ll come up with new ingredients and new formulations that will advance, and there are a lot of new technologies that are out there; you always wait for the next new thing that’s coming out.
“We also have good aids that can help us try to maintain the longevity of looking good for a little bit longer.”
Paul Anderson said the issue is around products, because for so long men’s skin care ranges have basically consisted of a one size fits all approach.
“As has been happening overseas, we’ll see men spending a lot more [on products and treatments].”
Watch the video at the top of the page for the full discussion.