Question: Outline any key strategies that have proven effective in driving retail sales.
LEARNING – WE NEED TO RETHINK OUR DEFINITION OF SELLING
Our leaders said we need to rethink our definition of selling.
Suzette said it was important to focus on customer engagement, while Gry said she preferred to refer to selling as ‘prescribing’.
Daniel said it was important to have confidence in language and to not fear the word ‘no’, while Robyn said it was important to take your role seriously as a skin therapist.
Anna said we need to stop being frightened with the word selling, while Reika said men were a growing market when it came to skincare.
Matt said to put yourself on the high end of the selling spectrum, while Rebecca said it was important not your let your clients down by allowing them to buy supermarket skincare products.
Watch the video for more successful strategies discussed.
FULL ROUNDTABLE VIDEO LIST: