Building social impact

 

QUESTION: Many cosmetic manufacturers are focusing on environmental impacts, however, few are looking at their social impacts. Some big brands have set up foundations or have offered charitable donations. How can brands go further to create social value in their communities, which in turn drives brand loyalty?

Learning: You reap what you sow. Giving back can start from helping an individual.

Sally said on a local level, it was really important that you started small and that you did something that resonated with you.

Kim said Bohéme Skin and Beauty had always supported lots of local charities and regularly supported the Townsville Hospital Foundation.

Donna said Dermatonics contributed locally, particularly to schools and young people.

Helen said it was important to start an individual level, and giving back could be helping a stressed mum who walked into your salon.

Kristie said Dermalogica was passionate about giving back which was why the Financial Independence Through Entrepreneurship programme started, which looks at ways to empower women.

Gay said what you put out is what you get back and she gave regularly to local charities, but worked with two in particular – on helping spina bifida and the other being the Look Good, Feel Better workshops.

FULL ROUNDTABLE 7 VIDEO LIST:
Technology in today’s salon
Making the most of menus
Where to sell professional products
Employee wellness
Building social impact
The digital world
Meet our industry roundtable 7 suppliers
Meet our industry roundtable 7 salon owners