2020 – Future thinking

 

QUESTION: What issues, challenges, changes, and innovations do you think are most likely to impact the beauty industry in the decade ahead?

Learning: Salons, like most businesses, need to keep up with the times. They need to marry the resources they have at their disposal, including technologies and innovative formulas, with their skills in developing meaningful relationships with their clients.

Marguerite Capezio said there’s a lot going on from an environmental perspective – be it blue light, pollution, lack of water, or environmental factors that we may not have even thought of yet. There will be a lot more ingredients out there for us to have access to and to develop products with.

“There’ll also be different ways of producing these products.”

Elysha Young said what is probably going to be one of the biggest shifts on a macro broad consumer level is also probably one of the biggest opportunities for salons – that the ultimate luxury is time. This includes being able to make space for yourself, including literal space.

“Salons have such an opportunity to create those and create experiences for consumers.”

Rosemary Hunt said everything is going to come back to how customisable and personal an experience is. Salons also need to embrace technology and use it to the best of their ability. Software is there to support therapists; they’ve got everything at their fingertips.

“It’s all about being on the front foot with customer service.”

Paulina Saliba said you’ve always got to be ahead, researching every new technology that comes out.

“If you don’t stay at the front line, you’ll get left behind.”

Emma Hobson said all-in-all, there’s never been a more exciting time to be in our industry, particularly when it comes to innovation in ingredients, formulations and new products.

“I’m just so excited for the future!”

Watch the video at the top of the page for the full discussion.