If 2020 is the year you step up your online marketing drive, here are some simple, inexpensive tips to get you moving.

Social media is key
Get your clients’ permission and then post pictures of your work to your salon’s Facebook, Instagram, and Twitter pages. Offer exclusive deals to fans to convert them from followers to clients.

Feature online reviews
Ask your clients to leave you a review on your site – or to tag you on their Insta selfies. Reports suggest that up to 70% of potential clients search for online reviews before trying out a new salon or spa.

Get blogging
If you don’t have one, why not? Content marketing works on a different level to the information available on a salon’s website. It gives potential clients an insight you, your business and your style.

Contribute to other outlets
Throw your net wider by offering to write guest posts on beauty sites and blogs. Request a click-through link to your site be placed along with your byline to allow readers to find your business quickly and easily.

Run a competition
Everyone loves a freebie, especially potential clients who are weighing up whether to try a new salon. Use your social platforms to run a contest such as: “First 1,000 people to like and share our page will be entered to win a free salon service package valued at $200. One lucky winner will be announced on Friday.” Many businesses have done this effectively.

Video content rules
Educating through video marketing is one of the best ways gain traction with an audience. It will also establish your business as an authority on new trends and treatments. Run it on your social platforms and enjoy the free traffic.  

Host a webinar
Similar to a workshop, a webinar is simply hosted online and will help educate your clients about what’s right for them. For example, you could host a webinar about the right type of product for each skin type.

Get your head around SEO
Search engine optimization is the process of having your website rank higher, organically, in search engines such as Google. When people type in “Salon Sydney” you’d like your salon to show up, yes? Investing in SEO will ensure your business is at the top of the beach results.

Sell products online
Selling retail doesn’t have to be limited to your salon. If you have a solid website, with an online store, new or current clients can buy from you without having to come in.


For more news and updates, subscribe to our weekly newsletter.