True Solutions International founder Mandy Gray

Wellness and Beauty Solutions (WNB), the distributor of Jbronze, nailKALM and TANNED, has bought True Solutions International, the distributor of eight professional beauty brands, for $500,000.

WNB currently distributes its “suite of owned and licensed wellness, beauty and lifestyle brands”, which will soon also include its new Elle Makeup, Elle Kids and Elle Baby ranges, through online, pharmacy and grocery retail channels as well as its nine Immersion Clinical Spas around Australia.

True Solutions distributes its brands, including Aesthetics RX, Glo Skin Beauty, HydroPeptide, Priori, Ilsci, Lightfusion, OMNILUX and Biostimology (Body Sculptor), to more than 1000 clinics, salons and spas across Australia and New Zealand.

WNB’s acquisition is expected to generate an extra $6 million in annual revenue for the company.

Announcing the deal, WNB managing director Christine Parkes said it will significantly extend WNB’s distribution while also providing “a suite of professional brands” for its extensive network.

“Bringing the two businesses together creates fantastic synergies,” she said.

“This deal demonstrates WNB’s ability to identify and execute on strategic opportunities that deliver added value, product and distribution expansion, diversification of revenue streams and further establishes WNB’s position as a leading supplier of wellness and beauty brands.”

Parkes said she was very pleased to welcome Mandy Gray and the True Solutions team to WNB.

“The company (True Solutions International) has been a front-runner in identifying industry trends and, under Mandy’s leadership, is recognised as visionary and entrepreneurial in an ever-evolving industry.”

Gray, who will take on “a key advisory role” at WNB, said she is very proud of what the True Solutions team has achieved in the 27 years since she founded it.

“I’m really excited by the next phase of growth for this business and the opportunity that becoming part of WNB creates with access to new products, greater distribution and a clear cultural alignment,” she said.

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