PB’s eye to the ground on the Australian beauty industry.
1. Estetika makeup bags are up on top
Estetika is at the forefront of innovation in beauty accessories, sporting a collection of premium makeup bags for use by the professional and consumer alike. Wanda Szychowska is behind the emerging label, having recently unveiled a new colour collection that underpins her commitment to sustainable, modern design with a luxurious touch.
2. SOTHYS showcases A/W makeup campaign
Direct from France, SOTHYS’ latest line of cosmetics has now arrived in Australia – and is set to impress. A rich palette of universal shades means there’s something for everyone. The line features an energy enhancing colour corrector, powder blush, chubby eyeshadow pencils in two shades, 2-in-1 lip pencil, and pretty-in-pink satin liquid lipstick.
3. Salon Threads releases first drop
According to brand Founder Rose Andrews, Salon Threads was created with the goal of “providing beauty professionals with uniforms that combine style, comfort, and professionalism.” The experienced beauty therapist developed the range in Melbourne, electing neutral shades to pair back with modern aesthetic spaces. Logo embroidery and discounts for orders of 10+ uniforms are also available.
4. Guiya Minerals unveils new foundation
Up-and-coming Australian makeup brand, Guiya Minerals has relaunched its core foundation product, accompanied by a new name: Mineral Muse. The liquid, which is housed in a sustainable frosted glass bottle, heroes skin-loving ingredients such as squalane and desert finger lime.
5. Download your FREE Retail Bible
REVEAL Australia’s Iola Ciavarra is offering Professional Beauty readers a FREE download of her Retail Bible (RRP $59.95) – an inspiring guide on how to master the art of the retail sale at your salon, spa or clinic. Iola packs 30+ years of industry experience into this 27-page e-book, suitable for all experience levels. Click this link and apply PROBEAUTY to the coupon box at check-out (valid to August 31 2025).
6. Cosmology Skincare is now Iyvos
Cosmology Skincare has announced a fresh look and feel, complete with a new name: Iyvos. Iyvos was founded by GC Skin Boutique Owner Gabrielle Singh, who says “our goal is to create effective, luxurious skincare that women can trust, and that helps them feel confident in their skin.” The collection consists of 11 SKUs containing clinically-proven ingredients.
7. Support the scalp with EH Plus
With all eyes on head spa treatments, the release of the EH Plus Aroma Ampoule Roller Stick is one to watch. The on-the-go product was formulated to soothe an itchy, hot scalp, combat hair loss, and maintain moisture balance. The innovative Korean product is now distributed in Australia under HeadSpa Solutions.
8. MODELROCK x Merton Muaremi collab
MODELROCK has partnered with celebrity hair and makeup artist, Merton Muaremi to showcase the brand’s new Salon Edition Lash Clusters. Merton, who boasts a following of 90.1k on Instagram, said “I love how versatile The Luxe Edit Clusters are. They offer a wide variety of lash styles – from natural to ultra-dramatic – so they can work with any makeup look.” The range is available in six categories: Everyday, Thick & Fluffy, Textured, Petite, Espresso & Dramatic.
9. KLOUD Palette for beauty professionals
The goal of KLOUD’s wearable, latex-free silicone palette is to “allow for effortless contact and mixing of colours while minimising the risk of contact allergies,” the brand’s website states. Produced by experienced makeup artist Karina Deichler, the product serves to comfortably and flexibly replace the skin for clean mixing. KLOUD is available in two colours – charcoal black and palette pink – and suits MUAs, lash and brow techs, and other industry pros and enthusiasts.
10. Sandra Levy-Valensi brings Cible Skin down under
Respected French-Australian skin expert, Sandra-Levy Valensi has been appointed the official ambassador
of Cible Skin in Australia. The luxury Immuno-Cosmetics brand heroes a patented technology – 1-LGVTY® – designed to activate the skin’s immune, microbiological, and physical barriers to combat signs of ageing. Sandra will act as the official point of contact for Australian clinics, offering exclusive introductions to the brand, training opportunities, and partnership discussions.
Words: Hannah Gay | Photography: Supplied
This article originally appeared in the Issue 02 2025 print issue of Professional Beauty magazine. Read it here.
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