Spray Tan Trends at London Fashion Week

St.Tropez pioneered five tan trends on the catwalks of London Fashion Week this month, proving tanning needn’t be one-size-fits-all.

At this month’s London Fashion Week (LFW), spray tanning giant St.Tropez innovated the classic spray tan, creating five unique looks with their key tanning products. Here’s how they achieved each distinctive style behind the scenes at LFW:

LOOK ONE: Street chic

The label: David Koma

The inspiration: “The inspiration for the street chic tan was a woman who combined an effortless and understated Parisian beauty with a punch of London attitude. We wanted to create a matte satin finish to the skin with just a subtle hint of tan,” said St.Tropez global tanning and skin finishing expert, Nichola Joss.

The breakdown: Skin was prepped for a smooth application by exfoliating with St.Tropez Prep and Maintain Tan Enhancing Body Polish, before two layers of St.Tropez Instant Tan Lotion in Light/Medium were applied to models’ skin using the St.Tropez Tan Applicator Mitt to buff in the product until a satin soft, sheer, dewy finish was achieved.

LOOK TWO: Woodstock glow

The label: House Of Holland

The inspiration: “This is a dusty, powdered, semi-matte glow for an uber cool girl who’s developed a caramel colour as the roadside sun tickles the tops of her shoulders, arms and legs,” said Joss.

The breakdown: Skin was prepped with one or two layers of St.Tropez Instant Tan Lotion Medium/Dark, before the brand’s Instant Tan was buffed into the skin using a St.Tropez Applicator Mitt. Finally, a large blusher brush was used to sweep St.Tropez Powder Bronzer Matte onto the tops of models’ shoulders and along arms and legs to perfect the glow.

LOOK THREE: Mermaid gleam

The label: Julien Macdonald

The inspiration: “Think shimmer, gloss and iridescence. This is gorgeous, healthy skin that comes with a watery sheen to give our girls an otherworldly beauty,” said Joss.

The breakdown: St.Tropez’s new Self Tan Face Oil (launching March 2015), was massaged into the face and allowed to absorb before makeup application. Then St.Tropez Instant Tan Lotion Medium/Dark was buffed all over the body using the St.Tropez Tan Applicator Mitt to create an even, caramel tone. Finally, models’ limbs were swept with St.Tropez Luxe Dry Oil to lend skin a gorgeous, sub-aqua gleam.

LOOK FOUR: The tectonic tan

The label: Mary Katrantzou

The inspiration: “Continuing Mary’s theme of Pangaea, Panthalassa and earthly tectonic shifts, we fused two of St.Tropez’s core products to create a hyper hydrated,  soft breath of beautiful colour that retained a light, airy quality,” said Joss.

The breakdown: St.Tropez Tan Enhancing Body Moisturiser and St.Tropez Instant Tan Lotion  Light/Medium were both squeezed together onto a St.Tropez Applicator Mitt in the ratio of three parts Tan Enhancing Body Moisturiser to one part Instant Tan Lotion, then mixed together to create a soft, delicate colour. Finally, the St. Tropez Tan Applicator Mitt was used to buff the mixture into the skin to create a fresh, polished finish.

LOOK FIVE: The fashion freckle tan

The label: Preen By Thornton Bregazzi

The inspiration: “To tie in with the make up, we added just a breath of base colour to the body, then took the delicate dusting of freckles down from the face onto the chest, arms and legs,” said Joss.

The breakdown: St.Tropez Instant Tan Lotion Light/Medium was applied all over the body and buffed into the skin using the St.Tropez Applicator Mitt. St.Tropez Self Tan Dark Mousse was then pumped into the lid and a large round paintbrush was dipped into it and used to gently spatter the mousse over models’ shoulders, arms and legs for a natural dusting of sun-soaked freckles.

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