P&G launches makeup wand

P&G Ventures has launched a handheld digital wand that scans, detects and then corrects any skin imperfections with makeup in just seconds.

According to P&G, the Opté Precision Skincare System combines the best of optics, proprietary algorithms, printing technology and skincare in one device to “reveal the natural beauty of skin”.

“Most women only need treatment on approximately 10 percent of their skin, but traditional spot coverage options such as makeup or serums provide imprecise, broad-stroke coverage,” the company said.

“Opté’s proprietary technology allows it to treat only the small areas that need correction without covering the skin that doesn’t, resulting in a natural, flawless look that makeup and professional treatments are unable to achieve.”

The  Opté  Precision Skincare System is comprised of a Precision Wand and Precision Serum that work together to “provide immediate coverage and long-term benefits” using four technologies and a serum:

Blue LED Scan Lights maximise contrasts in skin melanin (allowing the camera to see up to 3x more pigmentation than the human eye) to detect discolored spots.

An Integrated Digital Camera captures 200 skin images per second, providing approximately 24,000 pictures for analysis with each use.

The Minicomputer Precise Colour Algorithm microprocesses 70,000 lines of code to determine the size, shape, and intensity of skin spots.

A Micro Serum Jet Printer with 120 thermal inkjet nozzles deposits ‘one billionth of a litre’ on each skin spot to achieve precise coverage with 99 percent less product than alternatives.

The Opté Precision Serum contains mineral pigments (provide immediate coverage and create a flawless look), spot-lightening ingredients (reduce the appearance of age spots over time) and moisturisers.

P&G Ventures vice president Leigh Radford said that by partnering with leading scientists and experts across industries, the Proctor & Gamble start-up has been able to create a first-of-its-kind, digitally-advanced skincare device that is visibly transforming the look of skin.

“Opté provides Procter & Gamble with an entirely new category of digital skincare to explore and a technology platform from which to innovate,” he said.

 

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