Laser Clinics Australia is on the hunt for 20 Aussies to be the face of the franchise’s new campaign – ‘Take the Stage’.

The company, which has more than 134 clinics in Australia, wants to feature “real Australians” in the year-long campaign which will be shot by international fashion photographer, Jason Ierace, who has previously photographed Kim Kardashian and Miranda Kerr.

LCA head of marketing Louise Chamberlain said that the campaign, which will feature the clinic’s own clients, is a major change in direction for the brand which conducted over 2 million non-surgical cosmetic treatments last year.

“At Laser Clinics Australia we know that beauty isn’t a one size fits all approach and our clients are our most important asset ‒ that is why we are on the lookout for 20 diverse Australians to take centre stage for the brand,” she said.

“These faces will go beyond the traditional ‘model’ and will personify our brand values of inclusiveness, integrity and individuality.

“We are encouraging our clients from Adelaide to Alice Springs from Cairns to Canberra to enter and let their faces shine from coast to coast.”

For a chance to star in the LCA campaign, clients are required to post a photo of themselves on Instagram with the hashtag #laserclinicsstar and a caption saying what LCA treatment they love and why. They also have to tag and follow @laserclinics.

The 20 winners will be flown to Sydney where they will stay in a 5-star hotel for two nights, receive professional hair and make-up for their campaign photoshoot as well as a $1000 voucher to spend in LCA afterwards.

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