International hair care brand, Joico has launched its new UK inspired Structure collection at the Ivy penthouse in Sydney on 12th June 2012.
The Joico Structure launch was held at the Ivy penthouse in Sydney
Sydney’s Ivy penthouse was transformed into a scene from London’s underground as international guests travelled across the globe to attend the launch event. The performance of the night was hosted by UK-based stylist, Gianni Scumaci, Joico’s international visionary director.
UK-based stylist, Gianni Scumaci styled models with the new Structure collection
Gianni has styled the likes of Prince Harry for the cover of GQ magazine and demonstrated the trademark of Structure looks on 12 UK-based models. On arrival, guests put their business cards in a raffle draw to win a leather quilted clutch by Alexander McQueen which was won by Primped beauty editor, Hayley Bennett.
Joico's new UK-inspired Structure collection
The event embodied the true essence of modern UK culture with the room adorned with English-style vintage records, bowler hats and union jack flags.
For more information on Joico visit www.joico.com.au