Issada Cosmetics is excited to announce a new distribution partnership with BLC Cosmetics.
Effective mid-2014, BLC will begin distributing Issada products in NSW, VIC, WA, TAS and ACT. The new partnership will work towards achieving tactical growth strategies put in place to increase the boutique makeup brand’s market share across the country.
Issada will retain in-house distribution and strategic control of the brand in QLD, SA and NT.
“This is a major landmark event for the Issada brand which will herald a new chapter of growth. BLC ticked all the boxes for us – they share our devotion to the salon and spa world, their luxury brands align with Issada, and they have an excellent reputation,” said Fiona Neale, CEO and founder of Issada.
“Issada is in safe hands with BLC – we know the BLC team will treat the brand with the same love and care as we do internally.”
This partnership is mutually beneficial as the Issada brand fits with BLC’s own portfolio expansion strategy. BLC plans to double Issada’s presence in the spa, salon and clinic market within 12 months.
“We view Issada as the ‘best in class’ mineral makeup brand available and are confident its addition to our portfolio will enhance our capabilities to deliver market leading products to the salon spa industry,” Nicola Gleeson, BLC general manger said.
Aside from national growth, a parallel focus for both companies will be to preserve Issada’s signature boutique ethos and unwavering focus on service.