The Intermedia Group stand was home to Professional Beauty and sister titles INSTYLE and Spa Australasia. Throughout Salon Melbourne the stand hosted countless demonstrations and workshops for visitors.
Over the 2 days, more than 1000 visitors approached the stand and inquired after the publications, special offers and prizes. Those who visited were a mix of educators, students, beauty therapists and business owners. On offer at the stand were free products for newsletter subscribers, discounted magazine subscription offers and an iPad giveaway.
The Intermedia Stand was host to many beauty demonstrations provided by our partners. Some highlights include Bodyography, Switch Funky, Klara Cosmetic sand hair brand Naturalique.
“Salon Melbourne was extremely energetic and lively this year. The Melbourne crowd were all hungry for education, with packed sessions from some of the leading talent in the industry on show. We were able to gather loads of feedback for our publications and engage with industry professionals, educators and the next generation of the industry,” said Phillip Parker, audience development officer at The Intermedia Group.