Image Skincare Australia recently launched a new website, featuring optimised functions and a clean aesthetic to match its latest line’s packaging.

Out with the old, in with the new.

That philosophy underpinned a complete overhaul of salon skincare brand Image Skincare’s website, which recently underwent a major revamp in order to reflect the modern aesthetic of its newest product line.

With a focus on creating a more consumer-friendly navigational experience, the new site includes product options based on each user’s skin concerns, and a ‘science’ category, that breaks down the technology of the products.

Getting in line with international web design trends, the site also now includes the 360-degree views of products, additional product information including key ingredients, benefits and directions on use, as well as informational videos to help customers find the products they need most.

Along with providing in-depth product descriptions, the Image Skincare website features a blog with educational articles and updates on skincare science and technology to keep stockists and clients informed.

The new website layout is compatible with mobile and tablet devises, making it even easier to use the improved ‘stockist finder’ to discover where to buy Image in your area.

“We’re so pleased that the site now reflects the quality of these incredible skincare products,” says Lisa Williams of Professional Beauty Solutions.

“We can’t wait for clients to make the most of the new resources available on the site!”