The latest book from Antony Whitaker on the importance of team development.
Team development must the top priority for any business, yet too many salon owners struggle with it because they lack understanding or see it as too much of a challenge, says internationally renowned business expert Antony Whitaker.
Successful businesses need successful teams, completely united behind a common vision and common goals, urges Whitaker, who recently published the third in his highly acclaimed GROW series of inspirational guides to salon business development, GROW:Team.
Drawing on more than three decades’ experience in the industry, as hair stylist, salon owner, business coach, educator and motivational speaker, he explains clearly and succinctly what it takes to build and be part of a winning salon team, giving salon owners and managers the tools they need to find, train, motivate and retain the best people.
In his trademark no-nonsense style, Whitaker simplifies the process of creating an effective and cohesive team, and outlines the main pitfalls that can hinder that process and spell disaster for any business. An essential read, it is peppered with vital checklists, inspirational quotes and valuable notes highlighting essential points that ensure the information is easy to digest and absorb.
A good team must start, says Whitaker, with a good leader who has a strong vision and the determination to motivate and inspire everyone so the whole team is committed to making that vision a reality.
“Assuming you’re not running a workers’ co-operative, someone needs to be in charge and to take charge of defining a business’s core values, getting staff on board and aligning the goals of the business and individual team members, so everyone is united in driving things forward in the most effective way,” Whitaker says.
The previous two books in the GROW series focused on fostering the development of a fresh breed of hungry, productive, well rewarded beauty professionals who live life and their careers to the full; and on understanding and refining the role of the manager to create more effective business leaders.
“Your business goals are intimately linked to those of individuals in your employ. Helping them achieve their goals will help you achieve your own.”
Antony Whitaker is acknowledged worldwide as a leading business voice, presenting powerful and highly motivational seminars on management, money, marketing, team-building and retailing in America, Europe, Asia and Australasia. Since 2003 he has carried his message of business success to more than a quarter of a million professionals in more than 40 countries across the globe.
For more information and to purchase GROW:Team, visit www.growmysalonbusiness.com