Gorgeous Cosmetics will launch its first “Gorgeous Room” on the lower ground floor of the David Jones Elizabeth Street Sydney store in early April 2009 – with plans to develop into other David Jones sites within the next year.
The company already has seven retail stores, three makeup academies and a product line of over 500 units of base, eyes, lashes, lips and skin products.
Interior designer, Greg Natale, who has designed retail stores for the brand, also designed the Gorgeous Room. He said: “We wanted to create an opulent space that was truly decorative and interactive for the client throughout the entire visit. The Gorgeous Room inside DJs creates a homely feel with special features including dressing tables and designer chairs that scream ‘Hollywood glamour’ from the ‘40s and ‘50s eras. The new space is feminine, innovative and playful, so you can touch, test and try all products with the guidance of professionally trained makeup artists.”
Brett Riddington, David Jones General Manager, Cosmetics, said of the association: “David Jones is very pleased to have Gorgeous Cosmetics join our extensive cosmetics brand portfolio. David Jones is committed to finding and building quality Australian brands such as Gorgeous, who are right on trend with our customers’ growing interest in makeup brands.”
For David McConnell, CEO of Gorgeous Cosmetics, it is exciting for his Australian-owned and operated company to be part of the David Jones brand.
“They are huge supporters of Australian talent and we feel the synergy for both of us is absolutely perfect. So, after opening our seventh store in Brisbane last year, I felt it was time for the David Jones ‘injection’,” he said. “Our philosophy is to allow girls to be ‘Gorgeous’ every day and we feel that the DJs customer aspires to be that. From the beginning, I always wanted Gorgeous Cosmetics to not only be accessible through our makeup academies, but I wanted ‘real’ girls to learn the tricks of the trade… every experience with us should be a memorable one. David Jones is just the start of our expansion throughout Australia and we look forward to our next Gorgeous Room opening at DJs in the Bourke Street [Melbourne] store, mid November 2009.”