Wecosmoprof International_New digital beauty event from Cosmoprof launches

Last year saw most of the beauty and cosmetic industry trade shows cancelled or moved online. Plenty that were deferred to 2021 have been put off yet again as the world still grapples with the tail end of the Covid-19 pandemic. And yet Cosmoprof is on the leading end of the trade show industry, harnessing the power of technology yet again in 2021 to bring people together in a way that we didn’t think possible in pre-pandemic times.

The world’s first-ever WeCosmoprof International with happen this year, 7 to 18 June 2021, when Cosmoprof will be presenting a virtual eco-system and event that aims to bring together the world’s entire cosmetic industry without borders.

WeCosmoprof International incorporates all of the Cosmoprof platforms: Cosmoprof Worldwide Bologna, Cosmoprof Asia, Cosmoprof North America, Cosmoprof India and Cosmoprof CBE Asean to bring together beauty and cosmetic industry stakeholders from all regions.

It will be a chance to attend events that complement any of the physical shows still occurring, keep ahead of the curve on global beauty news and trends, network for new business partners, suppliers, brands or distribution or simply learn through the various sessions and webinars offered.

Event features

WeCosmoprof International will bring together the whole cosmetics industry by nurturing the networking opportunities between players worldwide, thanks to the innovative digital tools of Cosmoprof My Match. The significantly upgraded matching software seamlessly connects customers, and includes enhanced accessibility for industry players in China, which will facilitate relationships between stakeholders in Asian markets. Virtual meetings through live chats and other interactive systems will be joined by new functions that monitor progress with the analysis of visitor data and chat results. In addition, the download of potential business contacts will facilitate business relationships even after the event, offering new networking opportunities to companies and operators.

The event has been set up by virtual country-specific pavilions so it’s easy to network with the right people in the right region.

It will feature specific content thanks to Cosmotalks – The Virtual Series, with insights into new trends and the evolution of crucial markets for the industry, and Cosmo Virtual Stage, with contributions dedicated to the professional channel.

“International presence and inclusivity in all major world markets are the main features that make the Cosmoprof network a unique and essential business partner for the global cosmetics industry. Today, with the launch of the first edition of WeCosmoprof International, these elements become the fundamental characteristics of our first-ever digital event aimed at a growing pool of global operators,” says President of BolognaFiere, Gianpiero Calzolari. “This synergy comes from the increasingly close collaboration with Informa Markets group, our international partner, and the institutions ITA – Italian Trade Agency, the Italian Ministry of Foreign Affairs and International Cooperation and Cosmetica Italia – Personal Care Association. While waiting to return to events with in-person attendance, the best way for us to support the cosmetics sector in such uncertain times is by continuing to work together.”

“In these times of disconnection, we continue to focus on collaboration within the global beauty community. To make the most of WeCosmoprof International’s global reach and networking synergy we have upgraded optimisation for the Chinese market, offer innovative virtual support, state-of-the-art digital tools and enhanced business opportunities to our community around the world.While we are already planning a second edition, we look forward to welcoming you all to WeCosmoprof International, and witnessing new and exceptional growth across the industry,” says David Bondi, Senior Vice President – Asia of Informa Markets and Director of Cosmoprof Asia Ltd.

Who will be there

WeCosmoprof International is organised by Cosmoprof Asia Ltd, a joint venture between BolognaFiere and Informa Markets. During 2020, the digital events of the Cosmoprof network registered the participation of over 50,000 operators from 120 countries, and more than 10,000 users followed the webinars and video contributions.

For the 2021 WeCosmoprof International show, the site touts:

  • 10 days of online business and networking
  • 5 Cosmoprof shows
  • 500,000+ professionals community
  • 20,000+ qualified buyers
  • 500+ exhibiting companies from all beauty sectors
  • 120+ countries

How to find out more information or register to attend

Wecosmoprof International is being held from 7 to 18 June 2021 online. Registration for all is open now.

Exhibitors, buyers and visitors can register for the event or log-in at www.wecosmoprof.com.

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