Salon clients are more demanding than ever before when it comes to treatment options, with high-tech therapies becoming less novelty and more necessity, writes Nadia Stennett.
If you’re a salon owner and you haven’t got your geek on, now is the time.
Gone are the days when all a salon needed to stay afloat was skilled staff and a selection of creams and concoctions. Clients are increasingly demanding more futuristic treatment options that can deliver faster and more dramatic results, and they’re willing to cough up big for them. Surveys show Australian beauty consumers are willing to fork out up to $5,000 for non-invasive beauty treatments like laser and LED therapy, so knowing your infrared from your bipolar radio frequencies isn’t just nerdy conversation fodder, it’s good business.
Australian beauty consumers are willing to fork out up to $5,000 for non-invasive beauty treatments like laser and LED therapy
Earlier this year, Professional Beauty Magazine surveyed readers and salon owners on the impact of new technology on their businesses, with 22 per cent agreeing they would invest in LED technology.
It should come as no surprise then, that The Global Beauty Group’s high-tech bt-Accent LED device took out this year’s LNE & Spa award for Best Product 2014 in the Equipment for the body category, after claiming gold in the 2013-2014 Asia Grand Prix de la Beauté awards.
“The bt-Accent LED delivers forward-thinking corrective skin treatments with just three options while offering hands-free treatment delivery – and it’s totally portable, too, so it aligns itself seamlessly with the profile of a busy and results-driven beauty therapist in 2014,” explains The Global Beauty Group CEO, Kane Hammond.
LED, or light-emitting diode therapy, works by increasing adenosine triphosphate in the skin, which boosts fibroblast activity, resulting in the increased production of collagen and elastin. It uses three modes of LED light – red, blue and combination – and a set of operator controls to deliver a pain-free treatment. The blue light works to reduce acne-causing bacteria in the skin and can also be used for rosacea, while the red light stimulates blood circulation and lymphatic flow to promote skin cell renewal. Finally, combining the two lights can help diminish fine lines and wrinkles, improving skin tone and texture and fading acne.
“We’re really excited to be bringing award-winning, world-class beauty equipment to the fingertips of all Australian salon, spa and clinic owners because we understand just how much value technology like the bt-Accent LED can add to a business,” says Hammond.
To find out more about how The Global Beauty Group or LED technology, visit theglobalbeautygroup.com.au
Have your say: With so many new technologies emerging, do you find it difficult to keep your salon up to date with the latest advancements?