The Discover Beauty program, an exclusive initiative of Cosmoprof North America (CPNA), returns for its sixth successful year of matching leading retailers with emerging beauty brands in 2012. Companies from all over the world must be selected to participate in Discover Beauty, ensuring an exclusive array of unique, cutting-edge brands sure to be the "next big thing."
For these brands, CPNA show organisers arrange pre-scheduled sales meetings and events with important retailers, although, all show visitors are invited to discover these brands. CPNA is proud to announce the initial Discover Beauty line-up for 2012, which include: GOLDFADEN MD, Hevia Skin Science, Layla Cosmetics, KARORA Cosmetics, Marula by The Leakey Collection, Niki Saint Pierre Botanical Cosmeceuticals, Recipe for men and TEMPTU.
Discover Beauty participants are provided with high-profile visibility and key placement on the show floor to help ensure they receive a high return on their investment, which translates into strong retail buyer partnerships. In addition, they’re guaranteed one-on-one pre-scheduled appointments with specialty retailers on the first day of the show.
The Discover Beauty Affiliates are Layla Cosmetics, KARORA Cosmetics and TEMPTU. These specific brands have limited distribution and are now working toward continuing to increase their exposure nationally and internationally. These brands receive the same key exposure on the show floor as the other Discover Beauty brands, although, affiliates are not guaranteed pre-scheduled meetings by CPNA show organisers.
All Discover Beauty brands are automatically enrolled for the 2012 Discover Beauty Award. This award is given to one brand, which is recognised for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry influentials, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of Sunday, July 22, 2012, as part of a private reception.
Visit www.cosmoprofnorthamerica.com to find out more.