Brisbane Expo ready to smash records

Cosmetic tattooist Jess Brigginshaw on stage at BHBE 2018

More than 7500 industry professionals are expected to attend the 5th annual Brisbane Hair and Beauty Expo (BHBE) next month.

To be held at the Brisbane Convention & Exhibition Centre on July 28-29, the event is, according to organisers, shaping up to be the biggest beauty event ever staged in Queensland – and “one of the largest hair and beauty events in the country”.

Expo managing director Jason Greenhalgh says the expo will showcase over 250 brands and suppliers with “deals and special offers galore”.

In addition up to 300 competitors are expected to compete in the Sunshine Pro Series Makeup, Lash and Nail Competitions, which feature 17 separate categories to give “opportunity for artists of all skill levels to compete”.

However, Greenhalgh believes that the Expo’s new education format, EduFEST, is set to be the major highlight for visitors.

“EduFEST has shaken up the concept of hair and beauty education to great reception,” he says.

This year, the sessions will be held in three purpose-built classrooms on the expo floor and a separate workshop space in the Expo hall.

“Each session varies between intimate look ‘n’ learns and hands-on workshops, and will be presented in a dynamic and sharp style,” says Greenhalgh.

“This will allow attendees a platform to enhance their knowledge and skills and to get up-close and personal with industry educators.”

EduFEST speakers/sessions include:

Charlotte Ravet – The new classic beauty. Eyeliner, red lipstick, a sexy glow – Red Carpet Ready!

Cherie Stokic – How to train your team to sell

Erin Nordern – Clean beauty for beginners. How to introduce cleaner products and treatments into your business

Estelle Oliveri – Create your first successful Facebook advertising campaign

Jessika Brigginshaw – Learn the difference between feathering and ombre brow tattooing techniques

Megan Farquharson – Beginners SPFX makeup

Kym Krey – The 5 stages of business growth: Moving your salon from overwhelm to mastery

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