Beauty Bloggers from around Australia will meet at the very first Australian Beauty Bloggers Weekend (ABBW) in Sydney on September 24 and 25, 2011.
An event like no other, it was created by Jacie Galpin of YouveGotNail.com and Kimberly Nisson of ThePlasticDiaries.com created to unite the ever-growing beauty blogging community with the Australian beauty industry.
Over 80 beauty bloggers from all over Australia will meet in Sydney for a weekend of content building, brand engagement and community growth. The two-day event will also comprise of many mini-events, including attendance at the International Make-Up Artists Trade Show.
“Beauty blogging in Australia has exploded in the last two years. The ABBW is a phenomenal opportunity to bring together vibrant, diverse and committed bloggers with equally vibrant, diverse and committed brands. It's the opportunity of a lifetime and I am so excited to see what unfolds,” says Jacie Galpin, co-creator and organiser of ABBW.
Kimberly believes it’s time finally time they brought this group of creative, dynamic individuals together so that the community can learn from each other.
She further explains, “We also want to give those bloggers from smaller markets a chance to enjoy a piece of the beauty world we get to experience in larger markets like Sydney and Melbourne. Not all beauty brands have a budget to warrant events or launches in smaller markets, and as bloggers we understand that. We aren’t about big budget parties or fancy feasts, we just want to engage with the brands and learn what they are really about.”
What’s more, the event is free to attend for registered bloggers, and sponsorship opportunities are now available to businesses wanting to be involved.