In the last decade, laser (and IPL) hair removal have become increasingly popular. With more clients opting for permanent hair removal than ever before, Vanessa Safajou details five ways to make your salon synonymous with quality permanent hair removal.

  1. Trained and certified therapists

“IPL and laser hair removal are advanced skin treatments, so it is vital to ensure you are providing professional hands,” says Brazilian Beauty CEO Francesca Webster.

With a treatment like laser hair removal, you must ensure the safety of your client and your beauty therapist, and the best way to do so is to only have therapists that are properly trained to operate the machine. Staff should also receive ongoing training to keep up to date with the latest techniques and technologies.

  1. High level of customer service and expertise

Your client will feel much more at ease if your therapists display a comprehensive knowledge of how the treatment works and how your client can get the best possible results by considering variables like frequency of treatment, limitation of sun exposure and maintenance between treatments.

  1. Quality of machinery and technology

Quality equipment allows you to deliver quality treatment. Ensure your salon uses only machinery that is Food and Drug Administration (FDA) and Therapeutic Goods Administration (TGA) approved. This reemphasises to your clients that you are providing them with a safe and high quality service.

  1. Client awareness of risks

After deciding to begin laser hair removal, many clients like to shop around for the best deal. While it is important to have competitive pricing, it is paramount you do not skimp on quality. Your client should be made aware of the potential risks of choosing a cheaper treatment, such as inexperienced or unqualified therapists or non-FDA and TGA approved machinery.

  1. Awareness of new trends and technologies

“In 2006 our machines were exclusively used for hair removal IPL. In 2010 and 2014 all machines were upgraded to perform IPL hair and skin rejuvenation, which includes the treatment of pigmentation, broken veins and capillaries, fine lines and wrinkles,” says Webster.

In more recent years, technology has advanced to facilitate not only the treatment of hair removal, but also pigmentation, broken veins and capillaries, fine lines and wrinkles. It is important to keep up to date with these treatments as they are also increasing in popularity. For example, pigmentation caused by the harsh Australian sun is now treatable with IPL technology.