“Spring is here!
The Professional Beauty team love this time of year, not only because the days are longer and the promise of summer is on its way – but make-up looks morph from the dark moody palettes of winter into this season’s unmissable brights! And what a kaleidoscope it is – check out our trend report roundup from our beauty editor Ruby Feneley on page 36.
We also chat with stunning Victoria Curtis for a quick Masterclass, utilising all the latest new products from her range – Curtis Collection by Victoria on page 40.
When it comes to the business of beauty and tapping into emerging markets, Otto Mitter, Managing Director Ex-Imports has spent more than 25 years travelling the globe and fine tuning his craft. In our cover story he chats about being the brand founder of Elleebana and shares his knowledge on how to navigate the booming world of lashes on page 28.
Technology advancements are forging ahead and in Talking Point on page 48 – we chat to device owners and salons about the emerging market and what businesses have invested in to stay ahead of the beauty game. Find the perfect devices and formulas to boost your business.
Let’s face it – 2021 has been a tough year for salon owners everywhere from the lockdowns to the task of re-imagining operations to training staff. Industry stalwart Matt Williams, founder of Professional Beauty Solutions, knows all too well the challenges of tough times and shares with us his top tips for a successful 2022. We hope you enjoy this edition!”
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