“Welcome to our winter Luxury Issue – we always love working on this edition. It’s a chance to check out the latest luxe offerings on the market, which involves everything from skincare, makeup and wellness to treatments. We have rounded up all the newbies on the block which are perfect for your salon and clients. These tips will help you amp up that luxurious edge – and during these times who doesn’t want a little extra sparkle!
We are pleased to announce that we have paired up with Reed Exhibitions as a major sponsorship partner for the exciting return of the much loved Beauty Expo Australia, which makes a much-anticipated comeback after a two-year hiatus. Turn to our cover story on page 28 to find out what you need to know about the event and the new look format. We also chatted to excited exhibitors, who are looking forward to returning this year and showcasing their latest products. All of whom, have expressed that it is the perfect opportunity to network and liaise with their loyal clients over a fun weekend. Read their story in Talking Point on page 48.
Beauty Editor, Ruby Feneley has been busy curating the latest looks for this issue in our Renaissance Inspired shoot. Check out the latest skincare formulations, the glamour makeup looks that channel the 20s vibe and the hot products of the season on page 32. Let’s face it social media is one of the hottest marketing tools for brands, but just how much bang for your buck can you expect and who are some of Australia’s most branded influencers? Find out in our revealing Under The Influence story on page 60.
In May, Professional Beauty had the pleasure of hosting the first of our breakfast series centred around Sustainability at The Butler, Potts Point. Thanks to all our loyal supporters who attended and for the overwhelming feedback received! It seems our industry loves a good meet and mingle so stay tuned for our next one. A big thanks to guest speaker Paul Frasca, the dynamic, energetic powerhouse behind Sustainable Salons. To see all the highlights check out page 92.”
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