The Formulated in Brisbane

Sydney and Melbourne often get all the love when it comes to luxury skincare locations, but there’s a new address that’ll win your beauty-loving heart in Brisbane. The Formulated is the recently opened luxury professional skincare destination, set to become the go-to address for anyone in the Brisbane area wanting direct access to the world’s top professional skincare and cosmeceuticals. Think top brands like Aspect, Medik 8, Synergie Skin, SkinCeuticals, Murad, Emepelle, Dermaceutic and Biopelle.

Created by world-renowned dermatologist Dr Davin Lim, it’s a destination that sits apart from Lim’s clinical offering at Cutis Clinic. Instead, in The Formulated he’s created a physical space dedicated to professional beauty – with a slick e-commerce site that’s perfect for lockdown shopping – for clients interested in the professional products rather than tweakments.

The idea? To offer a curated collection of results-driven professional products and educating clients. They don’t just want to sell you all their professional skincare products, they want to guide you through the complexities of skincare with their extensive knowledge. And if you do happen to want beauty services they offer a range of them, from enzyme peels and facials to cosmetic tattooing and teeth whitening. 

The Gin + Skin launch party under their belt (and the latest lockdown over), they are well and truly open for business. Professional Beauty chatted with The Formulated’s marketing manager to find out more.

PB: What made you want to create the store/concept?

“Wanting to provide people options for skin care that actually works and they will see results from.  Formulation is incredibly important and our Staff are extremely well trained to ensure our customers receive the best treatment/product for their specific concerns!”

PB: How did you pick brand to stock?

“Each brand we chose has great formulations to ensure our patients get the best results from the products we provide. We also mix and match brands/ products depending on the skin concerns.”

PB: What do you look for in brands? 

“Formulations and proven results!” 

PB: What makes it different from other skincare boutiques?

“We don’t want our patients having or using things that don’t work or aren’t necessary! We want our patients to have the best information and we are all about ensuring our patients are in the know with what skin care and treatments to get.” 

PB: How does it fit into the beauty landscape in Brisbane?

“We believe the formulated is unlike any other beauty clinic in Brisbane currently as we are run by leading Dermatologist Dr Davin Lim and provide accurate information and results for all skin concerns for our patients.” 

PB: What are the new trends/products you’re excited to bring on board?

“Emepelle, as it is a high end/ results driven product that helps support women going through menopause and there really is no other product on the market currently like this one.” 

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