Participants

Ultraceuticals’ Karen Wilkin-Donachie, OmniDerm’s Sue Dann, Ultraderm’s Pauline Valle, International Beauty Supplies’ James Carroll, Zing Business Coaching’s Jay Chapman, Beauty On Latrobe’s Clare Lamberth, Sharkra Medi Spa’s Tanya Ahmed, Focus On Skin’s Kellie Cohen and Skinsational’s Sarah Austin.

Industry Roundtable #3: Retail Sales

Key retail considerations

QUESTION: What are the key considerations when choosing a retail range for a salon, clinic or spa, and a supplier partner for the experience? LEARNING: It’s crucial the supplier and the salon have similar values and share the same philosophy when it comes to skincare. Tanya said when choosing a skincare range or a retail range, […]

Optimising retail presentation within a salon

QUESTION: What techniques could be used in salons to incentivise impulsive purchases? What guidance can a supplier offer in regards to optimising the retail presentation within a salon or clinic? LEARNING: The design of your retail space, the presentation of your product and promotional calendars must all be considered. Clare said when it came to […]

Choosing the right retail products for your staff

QUESTION: How do you get your staff to focus on how beneficial it is for the client to have the right products and what role can a supplier play in offering training that raises the level of product knowledge for those sell on staff members? LEARNING: Find out what motivates your staff and what they are […]

Strategies to boost retail sales

QUESTION – What strategies can be actioned to boost a salon’s level of retail sales? For example, seasonal promotions, first time deals, complimentary sample size products, and how can collaboration with a supplier best optimise these opportunities? LEARNING – Targeted sampling or value adding are the best ways to encourage a client to invest in […]

Dealing with consumer demand for personalisation

QUESTION – Consumer demand for more tailored and personalised beauty products is impacting every aspect of product development from packaging through to formulation and beyond. Should retailers be doing more to enhance the user experience and how can technology make this possible? LEARNING – Personalisation, rather than a one size fits all, has always been […]

Navigating a changing retail landscape

QUESTION – How does a professional beauty brand get a sense of solidity when influencing factors continue to change so rapidly, from the target market right through to the retail landscape to the competition and the methods of communicating? LEARNING – Continue to be open-minded, with new technologies and the new opportunities, but stay true […]

Meet our Industry Roundtable #3 Salon Owners

Get up close and personal with our four salon owners – Beauty On Latrobe’s Clare Lamberth, Sharkra Medi Spa’s Tanya Ahmed, Focus On Skin’s Kellie Cohen and Skinsational’s Sarah Austin – by watching their profiles below.   Beauty On Latrobe – Clare Lamberth   Sharkra Medi Spa – Tanya Ahmed   Focus On Skin – […]

Meet Our Industry Roundtable #3 Suppliers

Find out what our four suppliers – Ultraceuticals’ Karen Wilkin-Donachie, OmniDerm’s Sue Dann, Ultraderm’s Pauline Valle and International Beauty Supplies’ James Carroll – and Zing Business Coaching senior coach Jay Chapman had to say at the third Professional Beauty Roundtable, focused on retail sales, by watching their profiles below. Ultraceuticals – Karen Wilkin-Donachie OmniDerm – […]