The first time round, lockdown forced salon owners to up their game when it came to their online presence. While in-salon treatments were off the cards, products were being sold via newly created websites, tutorials were being carried out over social media, and for the extra tech-savvy, podcasts were being created for an audience intent on keeping up their beauty and wellbeing regimes at home.

For many others though, the prospect of ‘going digital’ was a bridge too far, what with a limited understanding of E-commerce, a lack of technical know-how, or simply being too intimidated to try.

And now, with Victorian salons ordered into a second lockdown earlier this month, and salon owners across the rest of the country holding their breath, the federal government has stepped in to help business owners get to grips with bolstering their digital offering.

The Guide to Digital Transformation is a step-by-step instructional on determining whether your salon is ready to be digitised, to better understand the laws governing online selling, helping your staff to develop the required skills to assist with taking elements of your business online, engaging with your customers in the digital space, and knowing where to go for government assistance.

“The first step of going digital is to understand how it can benefit your business,” says a Federal Government representative. “Businesses that use digital tools are likely to create new jobs, [sell more] products, and introduce new products or services.”

To download the guide, or to find more information, visit the official government website.

Visit the #BEAUTYSTRONG hub at https://www.professionalbeauty.com.au/beautystrong/

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