UK beauty brand The Inkey List was showcased to media and influencers at Portobello PR headquarters in Sydney’s Paddington.

At the showcase, each guest’s skin was analysed and they were able to pick the products that best suited their skin type and concerns.

Attendees were given fresh coffee in reusable, branded coffee cups, accompanied by healthy bliss balls to snack on as they perused the range.

The brand, which is now stocked in Sephora stores globally, sells every 30 seconds worldwide.

A spokesperson for the brand said consumers were after a simpler, more straightforward product approach to their skincare routine with high quality ingredients for less, with all products retailing for under $22.

See photos from the event below.

Photographer: Luke Latty.