Sephora Australia opened the ground floor of Sydney’s Town Hall last Thursday to showcase its bevvy of brands to celebrities, influencers and media guests alike.
Hosted by founders and educators from over 30 brands – including Foreo, Murad, Becca, Tarte, Biossance, Dior and Votary – The Sephora Edit gave guests the chance to learn about upcoming product launches and hero ranges, all while perusing stalls, grabbing a Sephora-branded keep-cup coffee and slotting in a facial.
Many of the brands on show described their focus on innovation, particularly in creating products that were kind to sensitive skin types, all while being kind to animals and to the environment.
The beauty conglomerate also promoted new brands to launch exclusively at Sephora in Australia, including UK skin care company, Pai and clean-centric Biossance.
Guests were treated to a generously sized goodie bag containing full-sized samples from each vendor present.