On a rainy Monday, the cult British brand Q+A Skincare – compared to global blockbuster brands The Ordinary and The INKEY List – brought a bit of colour to an otherwise dreary morning in Paddington’s intimate St. Cloche gallery. Editors popped in and out through the morning to have a look at the rainbow of boxes that contained the affordable (from $13 to $24 per product), natural skincare products known for their simplicity (often with just a single active) and effectiveness. Product bundles were arranged on quirky colour-blocked displays of red, yellow, turquoise and purple, which popped beautifully against a backdrop of white gallery walls.
Once there, attendees were given the chance to take the Q+A Skincare quiz to find out exactly what combination of the brand’s products would work best for each person’s individual skin, which is the premise behind the brand – understanding your skin type and product education. Sustainable and ethical practices (the brand has a modern slavery statement) are baked right into the brand from its founding in 2019.
Our editor’s results sent her home with a range of products suited to sensitive skin with the brand’s bestsellers – Hyaluronic Acid Face Serum, Grapefruit Cleansing Balm and Caffeine Eye Serum.
The range launched into Priceline this month and has several products in the works that will be unique to the Australian market. Professional Beauty spoke with brand founder Freddy Furber to find out a bit more about the range, its launch into Australia, what his tips are for winter skincare and how the brand is able to make such quality natural skincare at an affordable price point.
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